# Dhi & Kin

> Dhi & Kin is a creator-led marketing agency in India, founded in 2018 by Siddharth Shukla. It plans and runs influencer marketing, brand films and retail/mall activations as one plan. House rule: the idea is written before a single creator is booked.

Dhi & Kin (also written "Dhi and Kin") is a company name. It is not the English idiom "kith and kin". The agency's business is marketing for brands; BoardPrep is a separate free education product it built.

## Key facts
- Founded: 2018
- Campaigns on file: 150+
- Brands served: 130+
- Creators on roster: 20,000+
- Categories worked in: 22
- Markets: Delhi NCR, Mumbai, Bengaluru, Dubai
- Services: out-of-the-box stunts (balloon launch to the edge of space, helicopter, hot air balloon, drone and light shows, holograms, textured LED), influencer & creator marketing, creator casting, brand films (including multi-language national films), retail and mall activations, creator seeding
- Founder: Siddharth Shukla — https://www.linkedin.com/in/siddharth-shukla-pcf/
- Instagram: https://www.instagram.com/dhi_and_kin_/

## Pages
- [Founder: Siddharth Shukla](https://dhiandkin.com/about/siddharth-shukla/): profile of the founder of Dhi & Kin (founded 2018, Delhi NCR)
- [About Dhi & Kin](https://dhiandkin.com/about/): what the agency is, services, brands, markets, founder, products and FAQ
- [Our work — case studies](https://dhiandkin.com/work/): influencer, film and creative case studies with briefs, strategy, numbers and the posts, by brand
- [Industries](https://dhiandkin.com/industries/): case studies by category (FMCG, fashion, electronics, finance, automotive, beauty and more)
- [Services](https://dhiandkin.com/services/): influencer marketing, TVC and film, UGC production, creative services, YouTube channel management
- [UAE market](https://dhiandkin.com/markets/uae/): influencer campaigns run in the UAE
- [Home](https://dhiandkin.com/): short overview, selected results, out-of-the-box ideas, blog and brief form
- [Full content for LLMs (llms-full.txt)](https://dhiandkin.com/llms-full.txt): every service, format and case study with key facts
- [Case study deck](https://dhiandkin.com/deck/): slide deck of all case studies by category, with a PDF download
- [Blog](https://dhiandkin.com/blog/): practical guides on briefing creators, casting tiers, store-visit and barter campaigns, costs, and stunt ideas

## Products
- [BoardPrep](https://boardprep.in/): free CBSE Class 10 & 12 board exam prep (previous year papers, answer keys, chapter weightage, mock papers), built by Dhi & Kin