Influencer campaign data from our record.
A summary of 150 campaigns for 134 brands, using only metrics that are comparable.
Dhi & Kin has 150 campaigns for 134 brands on its public record. This page summarises that record using only metrics that mean the same thing across campaigns. It is our own data, not an industry benchmark.
Creators per campaign
Of the 62 campaigns that report how many creators took part, the median is 7 creators. The largest, a barter seeding campaign, used 200. Most launches work with a small, well-matched group; very large creator counts are used for seeding and store-visit campaigns.
Total views, where reported
16 campaigns report total views. The median is 3.9M, the middle half runs from 1M to 10M, and the highest is 50M. This is a small sample and totals depend on the number of creators and the time window, so treat it as context.
What we run
| Service | Campaigns |
|---|---|
| Influencer marketing | 101 |
| Creative services | 22 |
| TVC & film | 17 |
| UGC production | 7 |
| Channel management | 3 |
Platforms
| Platform | Campaigns |
|---|---|
| 89 | |
| YouTube | 15 |
| Paid social | 7 |
| Production work (design and film, not a social platform) | 39 |
Markets
| Region | Campaigns |
|---|---|
| India | 121 |
| UAE | 29 |
Categories with the most brands
| Category | Brands |
|---|---|
| FMCG | 22 |
| Fashion | 21 |
| Electronics | 15 |
| Finance | 13 |
| Automotive | 10 |
| Skincare | 6 |
| Beauty | 6 |
| Technology | 5 |
Method and limits
- Source: Dhi & Kin campaign decks and trackers, as published on the case studies pages.
- Only metrics with a common meaning are summarised: creator counts and total views.
- Figures are as reported at the time of each campaign. They are not audited and not adjusted for category or budget.
See every campaign in the results table or the case study deck, or read the influencer marketing agency guide.
Questions
Is this an industry benchmark?
No. It is a summary of Dhi & Kin's own campaign record. Campaigns differ in category, goal, platform and creator mix, so use it as context, not as a target.
Why are average-view figures left out?
Different decks define average views differently (per post, per creator profile or per campaign), so the figures are not comparable. We only summarise metrics that mean the same thing across campaigns.
Where can I see each campaign?
Every campaign is listed with its brief, strategy and reported numbers on the case studies page and in the results table.