Notes from the desk.
Short, practical guides on how we plan and run campaigns.
How to Brief an Influencer Campaign: A One-Page Template
A one-page influencer campaign brief that gets better creator content and fewer revisions. What to include, what to leave out, and a template to copy.
13 October 2026 · 4 minMicro, Macro or Mega Influencers? How We Cast a Campaign
How to choose between micro, macro and mega creators in India, with examples from real campaigns run by Dhi & Kin.
13 October 2026 · 4 minStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
How a creator store-visit campaign works, using the PUMA #PropahLady campaign: 80 regional creators visiting 16 outlets.
13 October 2026 · 5 minBarter Influencer Campaigns: What 200 Product-Only Creators Do
How a barter influencer campaign works, with the Bioderma example: 200 creators, product seeding and no creator fees.
13 October 2026 · 5 minWhat Drives Influencer Marketing Cost in India
The factors that decide influencer campaign cost in India: creator tier, deliverables, usage rights, timelines and production. A guide, not a price list.
13 October 2026 · 4 minSending a Brand to the Edge of Space: What It Involves
A plain guide to stratospheric balloon launches for brands: concept, payload, permissions, filming and recovery.
13 October 2026 · 4 minRetail and Mall Activations With Creators: A Practical Guide
How to run a creator-led retail or mall activation, with examples from Pacific Mall and Shoppers Stop.
13 October 2026 · 4 minIdeas That Leave the Feed: Drones, Balloons, Holograms and More
Out-of-the-box brand ideas beyond social media: helicopter banners, hot air balloons, drone shows, holograms, LED facades and projection mapping.
14 October 2026 · 4 minHow Much Does Influencer Marketing Cost in India?
What influencer marketing costs in India depends on creator tier, deliverables, usage rights and production. How pricing works and how to budget a campaign.
14 October 2026 · 4 minHow to Choose an Influencer Marketing Agency in India
A practical checklist for choosing an influencer marketing agency in India: proof, casting, contracts, reporting, pricing and red flags.
14 October 2026 · 4 minWhat Is Influencer Marketing and How Does It Work in India?
Influencer marketing explained for Indian brands: what it is, how a campaign runs, which platforms matter and how results are measured.
14 October 2026 · 3 minWhat Does an Influencer Marketing Agency Do?
What an influencer marketing agency actually does: strategy, casting, briefing, contracts, content approval and reporting.
14 October 2026 · 4 minInfluencer Marketing Agency or In-House Team: Which Is Better?
Compare hiring an influencer marketing agency with building an in-house team: cost, speed, creator access, reporting and when each makes sense.
14 October 2026 · 4 minHow to Find the Right Influencers for Your Brand in India
How to find and vet influencers in India: audience fit, content quality, language, past results and red flags.
14 October 2026 · 3 minMicro vs Macro Influencers: Which Is Better for Your Brand?
Micro versus macro influencers: reach, trust, cost and when to use each. How to mix tiers in one campaign.
14 October 2026 · 4 minHow to Measure Influencer Marketing ROI
How to measure influencer marketing ROI: pick the goal, track views, engagement, clicks, codes and store visits, and report honestly.
14 October 2026 · 3 minGood Engagement Rate for Instagram Influencers in India
How to judge an influencer's engagement rate in India: what to measure, why benchmarks vary and what to compare against.
14 October 2026 · 3 minHow Long Does an Influencer Marketing Campaign Take?
Timeline of an influencer marketing campaign in India: brief, casting, content, approvals, posting and reporting.
14 October 2026 · 4 minInfluencer Marketing for Startups and Small Brands in India
How startups and small brands can use influencer marketing on a small budget: seeding, micro creators, one clear goal and measuring what works.
14 October 2026 · 4 minInfluencer Marketing for D2C Brands in India
How D2C brands in India use influencer marketing: seeding, UGC for ads, codes and links, and scaling what works.
14 October 2026 · 4 minASCI Influencer Guidelines: What Brands and Creators Must Do
A plain guide to disclosure rules for influencer ads in India: ASCI guidelines and consumer-protection rules, and how brands stay compliant.
14 October 2026 · 3 minInfluencer Contract Checklist for Brands
What to put in an influencer contract: deliverables, dates, usage rights, exclusivity, approvals, payment and cancellation.
14 October 2026 · 3 minInstagram Reels vs YouTube Shorts for Brands
Reels or Shorts? How to choose between Instagram Reels and YouTube Shorts for a brand campaign in India.
14 October 2026 · 3 minBarter vs Paid Influencer Collaborations: Which Should You Use?
Barter (product only) or paid collaborations with influencers: when each works, risks and how to combine them.
14 October 2026 · 4 minHow to Run a Store-Visit Influencer Campaign
How to run a store-visit or mall influencer campaign: casting by city, one offer, capture rules and tracking footfall.
14 October 2026 · 3 minInfluencer Marketing for FMCG Brands in India
How FMCG brands use influencer marketing in India: product-in-use content, mixed tiers, seeding and festive timing.
14 October 2026 · 3 minInfluencer Marketing for Fashion Brands in India
How fashion brands use influencers in India: styling reels, try-ons, store visits and sale-season campaigns.
14 October 2026 · 3 minInfluencer Marketing for Electronics and Tech Brands in India
How electronics and tech brands use influencers in India: unboxings, reviews, comparisons and launch campaigns.
14 October 2026 · 3 minInfluencer Marketing for Finance and Fintech Brands in India
How finance and fintech brands can use influencers in India safely: educators, clear claims, disclosures and compliance.
14 October 2026 · 3 minInfluencer Campaign for Diwali and the Festive Season
Plan an influencer campaign for Diwali and the festive season in India: start early, cast early, gift guides and sale timing.
14 October 2026 · 3 minHow to Spot Fake Followers and Influencer Fraud
How to check an influencer for fake followers and fraud: sudden spikes, odd comments, weak views and what to ask for.
14 October 2026 · 3 minWhat Is UGC and How Is It Different From Influencer Content?
UGC explained: user-generated-style content for brands, how it differs from influencer posts and where to use it.
14 October 2026 · 3 minHow to Use Influencer Content in Paid Ads
How to run creator videos as ads: usage rights, partnership ads, testing and keeping the creator's voice.
14 October 2026 · 3 minHow to Report an Influencer Campaign: What to Include
What a good influencer campaign report includes: goal, views, engagement, per-creator results, learnings and next steps.
14 October 2026 · 3 minRed Flags When Hiring an Influencer Marketing Agency
Warning signs when hiring an influencer marketing agency: guarantees, no public work, vague casting and unclear fees.
14 October 2026 · 3 minQuestions to Ask an Influencer Marketing Agency Before You Hire
Questions to ask an influencer marketing agency: proof, casting, contracts, reporting, pricing and who runs your account.
14 October 2026 · 3 minInfluencer Marketing vs Celebrity Endorsement in India
Compare influencer marketing with celebrity endorsement in India: reach, cost, trust, control and when to use each.
14 October 2026 · 3 minHow to Plan an Influencer Marketing Budget
How to plan an influencer marketing budget: set the goal, split spend across creators, production and amplification, and keep a test reserve.
14 October 2026 · 3 minWhat Is Influencer Seeding and When Should You Use It?
Influencer seeding explained: sending products to creators, when it works, how to choose creators and how to measure it.
14 October 2026 · 4 minCase Study: Saffola Munchiez Chips, 30M Views in Four Days
How Dhi & Kin launched Saffola Munchiez Chips with 60 micro and macro creators: 58 videos, 30M views in four days, per the campaign deck.
14 October 2026 · 4 minCase Study: PUMA, 80 Regional Creators Across 16 Stores
How Dhi & Kin ran a PUMA store-visit campaign with 80 regional creators across 16 outlets, reaching about 4M people, per the campaign deck.
14 October 2026 · 4 minCase Study: Paper Boat 10th Anniversary, 2.8M Views
How Dhi & Kin built a nostalgia campaign for Paper Boat's ten-year anniversary: seven videos from macro and mega creators and 2.8M views in 15 days.
14 October 2026 · 4 minCase Study: Shoppers Stop Sale, 11.6M Views in a Month
How Dhi & Kin ran an End of Season Sale campaign for Shoppers Stop with 10 micro and macro creators: 10 posts, 11.6M views in a month.
14 October 2026 · 5 minWhat We Have Learned From 150+ Influencer Campaigns
Patterns from Dhi & Kin's own campaign record: how many creators campaigns use, when views add up, which categories we work in and what we do differently.
15 October 2026 · 4 minCase Study: Tata Tea Premium #DeshKiChai, 30 Videos in Two Days
How Dhi & Kin ran Tata Tea Premium's Independence Day handloom campaign with 30 women creators: 30 videos in two days and 5M+ views, per the campaign deck.
16 October 2026 · 4 minCase Study: OPPO #FlauntYourMove, 75 Creators and 10M Views
How Dhi & Kin ran OPPO's #FlauntYourMove dance challenge for the F21 Pro launch with 75 creators: 10M views and +2.77% engagement, per the campaign deck.
16 October 2026 · 5 minSpace Marketing in India: How a Near-Space Brand Launch Works
What a near-space brand campaign is, how a balloon launch to the edge of space works, what it can prove for a product, and how Indian brands can run one.
16 October 2026 · 5 minSpace Advertising in India: Examples, Permissions and How It Works
What space advertising means in India, a real Indian near-space campaign, what permissions a balloon launch needs and who can run one for a brand.
16 October 2026 · 6 minSpace Advertising Around the World: Campaigns That Actually Flew
Real near-space brand campaigns from around the world: Visa, the ICC, Oreo, Samsonite, Mattel and more, and what each one set out to prove.
16 October 2026 · 5 minSpace Marketing for Real Estate Brands in India: Does It Make Sense?
How a property developer could use a near-space launch: where it fits, what film it would produce, what to avoid and how to measure it.