Retail and Mall Activations With Creators: A Practical Guide
A Saturday mall floor can still beat a Tuesday feed. Creators bring the footage and the footfall.
Two real examples
Pacific Mall Tagore Garden launched a Spring Summer collection. We ran a mall-visit campaign with fashion and lifestyle creators, who explored the mall and presented the new collection. The deck reports 10 videos and an increase in engagement.
For the Shoppers Stop end-of-season sale, creators made presale awareness videos and store-visit videos. The deck reports 10 posts in one month and 11.6 million views.
What makes it work
A clear reason to visit: a launch, a sale or an exclusive.
Creators who fit the stores they visit.
Captions and hashtags that make the offer easy to find.
One tracking sheet for visits, posts and results.
Keep it simple
One offer, one route, one deadline. The simpler the plan, the better the footage.
Related
More from the blog
How to Brief an Influencer Campaign: A One-Page Template
4 min readMicro, Macro or Mega Influencers? How We Cast a Campaign
4 min readStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.