Pacific Mall: case study
Mall · Influencer marketing
The brief
Pacific Mall Tagore Garden launched its Spring Summer '23 collection. We ran a mall-visit campaign to raise awareness and boost sales.
Objective
- Highlight the latest collection at the mall
- Raise awareness and boost sales
Strategy
- Hype videos, with influencers directed to explore the mall and present the new collection
- Captions provided to emphasise the significance of the videos
- Executed with fashion and lifestyle creators
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 10 videos delivered; the campaign deck reports a 9% increase in engagement
Creators
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelQuestions
What did Dhi & Kin do for Pacific Mall?
Pacific Mall Tagore Garden launched its Spring Summer '23 collection. We ran a mall-visit campaign to raise awareness and boost sales. The work was influencer marketing on Instagram in India.
What were the results of the Pacific Mall campaign?
Campaign figures on record: 10 videos, +9% engagement, 1 campaign. 10 videos delivered; the campaign deck reports a 9% increase in engagement.
Which platform and market was the Pacific Mall campaign for?
Instagram in India.