Influencer marketing results in numbers.
Views, average views, engagement and scale from our own campaign decks, brand by brand.
52 Dhi & Kin campaigns report views, average views per creator, engagement or click-through rate. Figures come from each campaign deck; a dash means that figure was not reported.
| Brand | Category | Views | Engagement / CTR | Scale |
|---|---|---|---|---|
| Ariel | FMCG | 50M | – | 7 creators |
| Saffola | FMCG | 30M | – | 60 creators, 58 videos |
| Shoppers Stop | Fashion | 11.6M | – | 10 posts |
| MG Motor | Automotive | 10M+ | – | 7 creators, 20 videos |
| Oppo | Electronics | 10M | +2.77% | 75 creators |
| Foreo | Electronics | 9.7M | – | – |
| Godrej Interio | Home | 5.2M+ | – | 3 creators |
| Tata Tea Premium | FMCG | 5M+ | – | 30 creators, 30 videos |
| Paper Boat | FMCG | 2.8M | – | 7 videos |
| PC Jeweller | Jewellery | 2.8M | – | 5 creators |
| Re'equil | Skincare | 2.3M | 8% | 7 creators |
| Paisa Bazaar | Finance | 2.1M | – | 4 videos |
| Bioderma | Skincare | 1M+ | – | 200 creators, 200 videos |
| Grow | Finance | 1M+ | – | 80 creators |
| Philips | Electronics | 1M+ | – | 20 creators, 20+ videos |
| Country Delight | FMCG | 500K | – | – |
| Apollo 24|7 | Healthcare | – | +9% | 7 creators, 24 videos |
| Bacardi | Beverage | – | 1.4% CTR | – |
| Benefit Cosmetics | Cosmetics | – | +8.6% | – |
| Debenhams | Fashion | – | +9.1% | 7 creators |
| Dyson | Electronics | – | +9.4% | 5 creators |
| Eyewa | – | 3% CTR | – | |
| Fairy Arabia | FMCG | – | +9.4% | 5 creators |
| Garnier | Beauty | – | +9.1% | – |
| Get Cari | Food Delivery | – | +9.4% | 5 creators |
| Herbal Essence | Beauty | – | +9.1% | 7 creators |
| Hero | Automotive | – | +0.97% | 7 creators, 15 videos |
| House of Hiranandani | Real estate | – | +9.1% | – |
| Just Life | – | +9.1% | – | |
| Linc Limited | Publishing | – | +9.4% | 2 creators |
| Lodha | Real estate | – | +8.8% | – |
| Louis Philippe | Fashion | – | +9.1% | 3 creators, 16 videos |
| Muscle Blaze | Fitness | – | +9.1% | 6 creators |
| Navneet | Publishing | – | 1.2% CTR | – |
| Nellara | FMCG | – | +9.8% | – |
| No7 | Skincare | – | +8.7% | 5 creators |
| Nutella | FMCG | – | +9% | 7 creators |
| Organic India | FMCG | – | 1.7% CTR | 20 videos |
| Pacific Mall | Mall | – | +9% | 10 videos |
| Pantene | FMCG | – | +9.4% | 7 creators, 30 videos |
| Prestige | Electronics | – | +8% | 4 creators |
| Privo | Finance | – | +9.2% | 3 creators, 45 videos |
| Royal Enfield | Automotive | – | +9% | 5 creators |
| RSPL | FMCG | – | +9.8% | – |
| Samsung | Electronics | – | +9.2% | 15 posts |
| Tanishq | Jewellery | – | 9% | 6 posts |
| Tata Altroz | Automotive | – | +8.5% | 4 creators, 4 videos |
| Unacademy | Ed-tech | – | +9.1% | – |
| Upgrad | Ed-tech | – | 3% CTR | 10 videos |
| Upstox | Finance | – | +8% | 100 creators |
| WellBeing | Healthcare | – | +9% | 7 creators |
| Yes Securities | Finance | – | +9% | 1 videos |
See also our campaign data summary. Looking for the story behind a number? Open the brand’s case study or the case study deck. Want similar results? See how we run influencer campaigns or send a brief.
Questions
Where do these numbers come from?
From our own campaign decks and trackers for each brand. Each row links to the full case study with the brief, strategy and creators.
What do Views and Engagement mean?
Views is the total views reported in the campaign deck. Engagement is the engagement change or rate reported in the deck, and its definition can vary by campaign. A dash means the deck did not report that figure.
Can I get the numbers for a campaign in my category?
Yes. Send a brief with your category and goal and we will share relevant results and the creators who delivered them.