Tata Altroz: case study
Automotive · Influencer marketing
The brief
A campaign to promote the Tata Altroz iCNG by highlighting its features through creative, humorous content.
Objective
- Create branded content that highlights the iCNG's USPs
Strategy
- Understood the iCNG's USPs and planned a humorous strategy
- Influencer selection, tailored scriptwriting and precise direction
- Executed by four infotainment influencers
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 4 videos delivered; the campaign deck reports an 8.5% increase in engagement
Creators
Watch the work
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Questions
What did Dhi & Kin do for Tata Altroz?
A campaign to promote the Tata Altroz iCNG by highlighting its features through creative, humorous content. The work was influencer marketing on Instagram in India.
What were the results of the Tata Altroz campaign?
Campaign figures on record: 4 videos, +8.5% engagement, 4 creators, 1 campaign. 4 videos delivered; the campaign deck reports an 8.5% increase in engagement.
Which platform and market was the Tata Altroz campaign for?
Instagram in India.