Hero: case study
Automotive · Influencer marketing
15Videos
+0.97%Engagement
7Creators
1Campaign
The work
We played a pivotal role in Hero's launch of their latest motorcycle, the Hero Xtreme 160R4V, by leveraging influencer marketing to generate widespread awareness.
Objective
- Our objective was to inform people about the bike's grand launch in Jaipur.
How it ran
- In line with the brand's objective of boosting awareness and driving registrations for the new bike launch.
- We executed the campaign in two strategic phases: firstly, influencers created anticipation videos, avoiding bike specifics, and urging viewers to register through provided links in theit bio.
- In the second phase, influencers shared event videos and bike reviews.
Numbers
- 15 videos
- +0.97% engagement
- 7 creators
Creators
Priyanka Kochhar1.4M audience
Sriman Kotaru155K audience
Karamjeet Singh154K audience
MSK460K audience
Strell477K audience
AlishaA287K audience
Roshni Misbah288K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
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▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Hero?
We played a pivotal role in Hero's launch of their latest motorcycle, the Hero Xtreme 160R4V, by leveraging influencer marketing to generate widespread awareness. The work was influencer marketing on Instagram in India.
What were the results of the Hero campaign?
Campaign figures on record: 15 videos, +0.97% engagement, 7 creators, 1 campaign.
Which platform and market was the Hero campaign for?
Instagram in India.