Honda: case study
Automotive · Influencer marketing
7Creators
1Campaign
The work
#HondaElevate We introduced the campaign with the main highlight being the Honda Elevate, which demonstrated how the vehicles drive like a dream.
How it ran
- We strategized the campaign highlighting the top notch features of the vehicle, so we picked out macro to mega influencers who each had a style and quality quotient We guided influencers to craft engaging content, featuring themselves in and outside the vehicles, talking about the fabulous features The campaign message was amplified with impactful hashtags like #HondaElevate and #YouAreTheChase, #HondaElevate We strategized the campaign highlighting the top notch features of the vehicle, so we picked out macro to mega influencers who each had a style and quality quotient We guided influencers to craft engaging content, featuring themselves in and outside the vehicles, talking about the fabulous features The campaign message was amplified with impactful hashtags like #HondaElevate and #YouAreTheChase,.
Numbers
- 7 creators
Creators
Lopamudra Raut1.1M audience
Sanjana Banerjee614K audience
Ekta Maru602K audience
Chitranshi Dhyani625K audience
Akash Choudhary390K audience
Chahatt khanna5.5M audience
Arushi Handa760K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Honda?
#HondaElevate We introduced the campaign with the main highlight being the Honda Elevate, which demonstrated how the vehicles drive like a dream. The work was influencer marketing on Instagram in India.
What were the results of the Honda campaign?
Campaign figures on record: 7 creators, 1 campaign.
Which platform and market was the Honda campaign for?
Instagram in India.