Ford: case study
Automotive · TVC & film
1Campaign
The work
Ford approached us to shoot a TVC for their SUVs, however, there was one catch, this TVC had a particular message they wanted to communicate with their audience.
Objective
- Objectives Promote Ford's range of powerful SUVs.
How it ran
- Target Audience Analysis: Primary Target: Existing and potential SUV owners, specifically those interested in Ford SUVs.
- Secondary Target: Aspiring off-road enthusiasts looking for versatile vehicles.
- Geographic Focus: Urban and semi-urban areas in India.
- Creative Concept: The TVC featured a real-life scenario where another ATV overtakes a Ford SUV in high speed.
- However, the driver in the Ford SUV didn't compete with the driver knowing he could very well compete and win.
- We emphasised Ford's commitment to promoting safe driving without compromising on performance.
Watch the work
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Questions
What did Dhi & Kin do for Ford?
Ford approached us to shoot a TVC for their SUVs, however, there was one catch, this TVC had a particular message they wanted to communicate with their audience. The work was tvc & film on Film in India.
What were the results of the Ford campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Ford campaign for?
Film in India.