Royal Enfield: case study
Automotive · Influencer marketing
+9%Engagement
5Creators
1Campaign
The work
The campaign had two parts: a short video featuring a trailer of the creator and a longer testimonial video.
How it ran
- #RoyalEnfieldBullet We launched an awareness campaign for Royal Enfield.
- Through creative content, we sought to enhance brand awareness, making it a memorable experience for the audience.
- Aligning with the brand's objective of creating a strong impact by evoking nostalgia with Bullet we strategized a campaign.
- We partnered with athletes, actors, and retired military personnel to share their memories of Bullet in connection with their journey to success.
- To be nostalgic and have a deep impact on the audience.
- Collaborated with athletes, actors, and retired military personnel.
Numbers
- +9% engagement
- 5 creators
Creators
Lovlina Borgohain202K audience
Deepak Punia91.8K audience
Manpreet Singh136K audience
Lakshyaraj Singh Mewar919K audience
Tiny Dhillon58.6K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRoyal Enfield▶Instagram post 11
Royal Enfield▶Instagram post 12
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Questions
What did Dhi & Kin do for Royal Enfield?
The campaign had two parts: a short video featuring a trailer of the creator and a longer testimonial video. The work was influencer marketing on Instagram in India.
What were the results of the Royal Enfield campaign?
Campaign figures on record: +9% engagement, 5 creators, 1 campaign.
Which platform and market was the Royal Enfield campaign for?
Instagram in India.