Nexa Fronx: case study
Automotive · TVC & film
1Campaign
The work
Nexa approached us to shoot a TVC for their new futuristic & sporty SUV, Fronx.
Objective
- Objectives Promote Nexa's new futuristic & sporty SUV Generate awareness of the key features of the vehicle.
How it ran
- Target Audience Analysis: Primary Target: Urban Indian consumers aged 25-45 with a preference for sporty and futuristic vehicles.
- Secondary Target: Aspiring off-road enthusiasts looking for versatile vehicles.
- Geographic Focus: Urban and semi-urban areas in India.
- Creative Concept: The TVC revolved around the theme of "Fronx: The Shape of New." This creative concept featured a dynamic blend of futuristic visuals and the exhilaration of off-road adventures.
- Emphasis the key features - Smooth on & off-roading and the turbo boost engine - with engaging storytelling.
- Tone and Messaging: The messaging was subtle and aspirational, highlighting the Fronx as a symbol of freedom and adventure.
Watch the work
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Questions
What did Dhi & Kin do for Nexa Fronx?
Nexa approached us to shoot a TVC for their new futuristic & sporty SUV, Fronx. The work was tvc & film on Film in India.
What were the results of the Nexa Fronx campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Nexa Fronx campaign for?
Film in India.