About Dhi & Kin
Dhi & Kin is a creator-led marketing agency based in Delhi NCR, India, founded in 2018 by Siddharth Shukla. It plans and runs influencer and creator marketing, brand films and TVCs, UGC production and retail activations for brands in India and the UAE.
Dhi & Kin (also written Dhi and Kin) is a marketing agency in Delhi NCR, India. It is a company name, not the English idiom “kith and kin”.
What we do
- Influencer Marketing Services and Campaigns — 101 campaigns on record
- Brand Film & TVC Production — 17 campaigns on record
- UGC Content Production — 7 campaigns on record
- Creative Services: Motion, Post & Social Creatives — 22 campaigns on record
- YouTube Channel Management — 3 campaigns on record
- Retail and mall activations — see the front page
How we work
House rule: the idea is written before a single creator is booked. Casting, platform mix and budget follow from it.
- Campaign ideation. We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
- Creator selection and training. We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
- Campaign execution. Creators develop and refine their content, publish it, and engage with their audience.
- Tracking and learning. We set performance metrics, monitor data, collect feedback and refine the strategy.
Selected brands
Categories
FMCG, Fashion, Electronics, Finance, Automotive, Skincare, Beauty, Technology, Healthcare, Home, Jewellery, Hospitality, Food & beverage, Real estate, Publishing, Ed-tech, Beverage, Cosmetics, Food & dining, Food Delivery, Wellness, Fitness, Mall, Lifestyle.
Markets
Based in Delhi NCR. Campaigns across India (including Mumbai and Bengaluru) and the UAE.
Founder
Dhi & Kin was founded in 2018 by Siddharth Shukla, who leads strategy and the creative work. Read the founder profile or find him on LinkedIn.
Our products
BoardPrep is a free CBSE Class 10 and 12 board exam app built by Dhi & Kin: previous year papers with answers, chapter-wise practice and mock tests, with no fees or ads. The agency's core business remains marketing for brands.
Elsewhere
Instagram @dhi_and_kin_ · Founder on LinkedIn
FAQ
What is Dhi & Kin?
Dhi & Kin is a creator-led marketing agency in Delhi NCR, India, founded in 2018. It runs influencer marketing, brand films, UGC and retail activations for brands across 24 categories in India and the UAE. Its public case-study record lists 150 campaigns for 134 brands.
Is Dhi & Kin the same as "kith and kin"?
No. "Kith and kin" is an English idiom meaning friends and family. Dhi & Kin (also written Dhi and Kin, dhiandkin.com) is the name of an Indian marketing agency.
Who founded Dhi & Kin?
Dhi & Kin was founded in 2018 by Siddharth Shukla, who leads the agency.
What services does Dhi & Kin offer?
Influencer and creator marketing, brand films and TVCs, UGC content production, creative services (motion graphics, post-production, social creatives), YouTube channel management, and retail and mall activations.
Which brands has Dhi & Kin worked with?
Brands on its case-study record include Paytm, Casio, IKEA, Just Life, Kapiva, KitKat, Pantene, Plural and more. The full list is at dhiandkin.com/work/.
Where is Dhi & Kin based?
Dhi & Kin is based in Delhi NCR and works with brands across India, including Mumbai and Bengaluru, and in the UAE (Dubai).
Does Dhi & Kin make education apps?
Dhi & Kin's business is marketing for brands. It also built BoardPrep (boardprep.in), a free CBSE Class 10 and 12 board exam preparation app, as its own product.
How can a brand work with Dhi & Kin?
Send a brief through the form at dhiandkin.com/#brief, or message Dhi & Kin on Instagram at @dhi_and_kin_.