Pantene: case study
FMCG · Influencer marketing · India and UAE
+9.4%Engagement
30Videos
7Creators
2Campaigns
The work
Influencer marketing · Instagram · UAE
- Awareness campaign about the new product launch
- Boost product visibility
- Drive sales
Numbers
- +9.4% engagement
- +11% engagement
Influencer marketing · Instagram · UAE
Pantene introduced its new product, Pantene Oil Replacement, and we initiated an influencer-driven campaign to raise awareness.
Objective
- The goal was to boost product visibility, ensuring more people were informed and motivated to make a purchase.
How it ran
- In line with the brand's objectives, we developed a targeted campaign strategy.
- Under our direction, these influencers produced videos demonstrating product usage.
- #PanteneOilReplacement In line with the brand's objectives, we developed a targeted campaign strategy.
Numbers
- 30 videos
- 7 creators
Creators
Hala Owais415K audience
Jood aziz1.4M audience
Sonia Kamran328K audience
Leen AbouShaar2.6M audience
Yasmine Zahran607K audience
Leen Marjan678K audience
Shayma Sabry95.4K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Pantene?
Awareness campaign about the new product launch. Boost product visibility. Drive sales. The work was influencer marketing on Instagram in UAE.
What were the results of the Pantene campaign?
Campaign figures on record: +9.4% engagement, 30 videos, 7 creators, 2 campaigns.
Which platform and market was the Pantene campaign for?
Instagram in UAE.