Ariel: case study

FMCG · Influencer marketing · India and UAE

50MViews

7Creators

1Campaign

The work

How it ran

Each creator was suppose to wear a lavender colour top, and went about doing their daily chores, implying that the fragrance would last, regardless of the surrounding.

Numbers

Creators

rawan7.4M audience

Abdullah Bakr3.2M audience

Jood aziz1.4M audience

Niki Shah2.3M audience

Laila Mourad1.5M audience

Ascia2.5M audience

Amar wadie Amin216K audience

What did Dhi & Kin do for Ariel?

Promotional campaign. Highlighting USP (long lasting freshness of Ariel Lavender). The work was influencer marketing on Instagram in UAE.

What were the results of the Ariel campaign?

Campaign figures on record: 50M views, 7 creators, 1 campaign.

Which platform and market was the Ariel campaign for?

Instagram in UAE.