Licious: case study
FMCG · Influencer marketing · Macro / Mega creators
6Videos
6Creators
1Campaign
The work
The goal was to target the audience's attention and spotlight Licious Infinite.
How it ran
- We strategized a campaign to ensure Licious Infinite's message reaches more people and creates a strong impact.
- Under our guidance, the influencers crafted a narrative around Honey Cyrus leaving Bigg Boss to explore Licious Infinite.
- We showcased the concept, skillfully addressing Cyrus's departure and effectively promoting Licious as the best choice.
Numbers
- 6 videos
- 6 creators
Creators
Maria Goretti Corner292K audience
Kunal Vijjayakar122K audience
Priyanka Chahar Choudhary4M audience
Cyrus Broacha237K audience
Karan Kundrra4.7M audience
Nimrit Kaur Ahluwalia2.4M audience
Watch the work
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for Licious?
The goal was to target the audience's attention and spotlight Licious Infinite. The work was influencer marketing on Instagram in India.
What were the results of the Licious campaign?
Campaign figures on record: 6 videos, 6 creators, 1 campaign.
Which platform and market was the Licious campaign for?
Instagram in India.