Fairy Arabia: case study
FMCG · Influencer marketing · India and UAE
+9.4%Engagement
5Creators
1Campaign
The work
We launched a promotional campaign for Fairy Arabia, a brand of dishwashing soap to: Enhance their brand visibility Encourage people to make a purchase Our aim was to create compelling content and raise awareness of various dishwashing products offered by Fairy Arabia.
How it ran
- The brand aimed to assist individuals facing post-cooking dishwashing challenges.
- To meet our goal, we partnered with three influencer types: Moms sharing daily challenges after cooking, food influencers showcasing recipes, and lifestyle influencers discussing general product use.
Numbers
- +9.4% engagement
- 5 creators
Creators
leen marjan688k audience
Neha Upadhyay Samuel108K audience
leen.aboushaar2.6M audience
Gina Maayah Dadlani134k audience
Bayan Ahemd187K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Fairy Arabia?
We launched a promotional campaign for Fairy Arabia, a brand of dishwashing soap to: Enhance their brand visibility Encourage people to make a purchase Our aim was to create compelling content and raise awareness of various dishwashing products offered by Fairy Arabia. The work was influencer marketing on Instagram in UAE.
What were the results of the Fairy Arabia campaign?
Campaign figures on record: +9.4% engagement, 5 creators, 1 campaign.
Which platform and market was the Fairy Arabia campaign for?
Instagram in UAE.