Bingo Tedhe Medhe: case study
FMCG · Influencer marketing · Micro / Macro creators
15+Videos
7Creators
1Campaign
The work
We executed the campaign by integrating Bingo's theme into humorously-themed content and crafted engaging narratives adding a touch of amusement.
How it ran
- 4Millon + views Bingo Instagram Influencer Marketing Bingo Instagram Influencer Marketing Bingo Instagram Influencer Marketing 4Millon + views.
- #TedheMedhe We launced campaign for Bingo aimed at elevating the brand's visibility.
- By leveraging the influencers' reach and creativity, our objective was to enhance brand recognition and resonate with a broader audience.
- #TedheMedhe The campaign's focal point was encouraging the audeince to experience Bingo in a lighthearted and entertaining manner.
- #SnackAttack We initiated an engaging campaign for Bingo Tedhe Medhe, showcasing the "Snack Attack Concert" to increase engagement.
- #SnackAttack Through the campaign, we aimed to spotlight the unique and flavorful snacks offered by Bingo Tedhe Medhe We creatively featured Bingo Tedhe Medhe snacks, promoting the Snack Attack Concert and urging active participation.
Numbers
- 15+ videos
- 7 creators
Creators
Ashwani Thapa130K audience
Varsha Shukla142K audience
Rajiv Kumar96.3K audience
Ismile ahmed khan52.7K audience
Shivansh Kotia65.4K audience
Jagriti Khurana291K audience
Ankkita Chamoli181K audience
Watch the work
▶ Instagram post
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▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for Bingo Tedhe Medhe?
We executed the campaign by integrating Bingo's theme into humorously-themed content and crafted engaging narratives adding a touch of amusement. The work was influencer marketing on Instagram in India.
What were the results of the Bingo Tedhe Medhe campaign?
Campaign figures on record: 15+ videos, 7 creators, 1 campaign.
Which platform and market was the Bingo Tedhe Medhe campaign for?
Instagram in India.