Dabur: case study
FMCG · Influencer marketing · Micro / Macro / Mega creators
4Creators
1Campaign
The work
We initiated an awareness campaign on Father's day for Dabur showcasing a unique bond between fathers and daughters.
Objective
- The campaign's primary objective was to: Highlight the power of simple, gestures in promoting meaningful emotional bonds.
- Through strategic partnerships, we increased buzz and brand recognition, achieving our goal.
How it ran
- Father's Day Campaign Father's Day Campaign.
- We planned a campaign with Dabur oil, showcasing a genuine father-daughter bond, emphasizing relationship nurturing, and the product's benefits.
- Friendship Day Campaign Friendship Day Campaign.
- We launched a campaign celebrating real friendships, in line with Dabur's mission of nurturing relationships.
- We executed the campaign with 4 micro & and macro influencers from lifestyle and fashion categories, targeting individuals who value genuine friendships.
Numbers
- 4 creators
Watch the work
▶ Instagram post
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Dabur?
We initiated an awareness campaign on Father's day for Dabur showcasing a unique bond between fathers and daughters. The work was influencer marketing on Instagram in India.
What were the results of the Dabur campaign?
Campaign figures on record: 4 creators, 1 campaign.
Which platform and market was the Dabur campaign for?
Instagram in India.