IKEA: case study
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The work
TVC & film · Film · India
IKEA, recognized as one of the leading online furniture retailers globally, identified a need to enhance its market share in the outdoor furniture segment, particularly targeting apartment dwellers in India.
Objective
- To achieve this, IKEA reached out to us to create a TVC that would subtly yet effectively showcase their patio and garden furniture range designed specifically for apartment settings.
How it ran
- 1) Target Audience: The campaign targeted urban apartment dwellers, particularly those with limited outdoor space who desire to enhance their living areas with functional, stylish, and affordable furniture. 2) Storytelling Approach The TVC adopted a storytelling approach that depicted relatable scenarios of individuals and families utilizing their small outdoor spaces.
- 3) Visual and Emotional Appeal The commercial used visually appealing settings, showcasing the furniture's design and versatility.
Creative services · Design · India
- one page case study
How it ran
- After the scripting was done Pre-production was started that included master scheduling, equipment to be used, location recce with tech recce, costume and art references, actors references & selection and more.
- During production, we executed the whole process professionally, taking every shot and angle into consideration.
- Post-production made the whole process to perfection.
- After the whole process, we delivered success to the brand.
- Time Duration Script to Screen - 2 Week Duration Utilization of the Video YouTube Channel Video TV Advertisement Social Media Video Testimony-Based Short Clips.
Watch the work
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Questions
What did Dhi & Kin do for IKEA?
IKEA, recognized as one of the leading online furniture retailers globally, identified a need to enhance its market share in the outdoor furniture segment, particularly targeting apartment dwellers in India. The work was tvc & film and creative services on Film in India.
What were the results of the IKEA campaign?
Campaign figures on record: 2 campaigns.
Which platform and market was the IKEA campaign for?
Film, Design in India.