WoodenStreet: case study
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The work
WoodenStreet.com, an emerging online furniture retailer in India, sought to carve out a unique space in the highly competitive furniture market.
Objective
- With a focus on quality, affordability, and customer experience, WoodenStreet aimed to transition the traditional furniture buying experience to a convenient online platform.
How it ran
- The narrative played on the concept of 'Jugaadpanti' humorously suggesting that while traditional methods may be complex, choosing furniture from WoodenStreet.com is straightforward and hassle-free.
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Questions
What did Dhi & Kin do for WoodenStreet?
WoodenStreet.com, an emerging online furniture retailer in India, sought to carve out a unique space in the highly competitive furniture market. The work was tvc & film on Film in India.
What were the results of the WoodenStreet campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the WoodenStreet campaign for?
Film in India.