Retail influencer marketing in India.
Creators walk in, film the products and send their audience to the shelf.
A store-visit campaign turns a retail launch or sale into content and footfall. We cast creators who fit each store, give them one clear reason to visit, and track posts and results.
How we run it
- Cast by city and store so each creator is believable where they shoot.
- One offer, one route and one deadline, easy to explain in a caption.
- Capture guidelines so footage matches across stores.
- One tracking sheet for visits, posts, views and engagement.
Good for
- Store and mall launches.
- End-of-season sales and festive weekends.
- Brands with many outlets that need local voices.
Questions
Do you have retail results?
Yes. For PUMA we arranged visits by 80 regional creators to 16 outlets, reaching about 4 million people. For the Shoppers Stop sale, 10 posts delivered 11.6 million views in a month, per the campaign decks.
Can you run it across several cities?
Yes. We cast regional creators for each city and run one plan.
How do you measure it?
Posts, views and engagement per creator and store, with a simple report at the end.