Shoppers Stop: case study
Fashion · Influencer marketing · Micro / Macro creators
The brief
An End of Season Sale campaign to drive sales through micro and macro influencers who made videos urging viewers to shop.
Objective
- Generate buzz and awareness for the sale
- Drive sales
Strategy
- Store visits executed in three variations
- Two pre-sale awareness videos where influencers discussed the upcoming sale
- Store visits with a Father's Day theme
- Store visits showcasing the clothing line
- Executed with 10 macro and micro influencers across fashion, lifestyle and home decor
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 10 posts delivered over one month; 11.6M views achieved, per the campaign deck
Watch the work
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for Shoppers Stop?
An End of Season Sale campaign to drive sales through micro and macro influencers who made videos urging viewers to shop. The work was influencer marketing on Instagram in India.
What were the results of the Shoppers Stop campaign?
Campaign figures on record: 10 posts, 1 month, 11.6M views, 1 campaign. 10 posts delivered over one month; 11.6M views achieved, per the campaign deck.
Which platform and market was the Shoppers Stop campaign for?
Instagram in India.