BIBA: case study
Fashion · Influencer marketing
4Creators
1Campaign
The work
We collaborated with 4 influencers in the Fashion/Lifestyle sector, ranging from micro to mega, assigning two to create single videos and the other two to produce videos with accompanying images.
How it ran
- #Mother'sDay We launched a Mother's Day campaign for Biba, enlisting influencers to feature the new Mom & Me collection.
- #Mother'sDay Alligning with the brand's objective we targeted mother- daughter duos, instructing influencers to capture Mother's Day moments with their children while featuring the new Me & Mom collection.
- These content pieces, meeting the brand's specifications, were then posted on the brand's Instagram page.
Numbers
- 4 creators
Creators
Kulvir Kaur Malhotra88.5K audience
Sonakshi b gandhi34.9K audience
Mahhi Vinod Vij2.3M audience
Tisha Saraf31K audience
Watch the work
▶ Instagram post
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▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for BIBA?
We collaborated with 4 influencers in the Fashion/Lifestyle sector, ranging from micro to mega, assigning two to create single videos and the other two to produce videos with accompanying images. The work was influencer marketing on Instagram in India.
What were the results of the BIBA campaign?
Campaign figures on record: 4 creators, 1 campaign.
Which platform and market was the BIBA campaign for?
Instagram in India.