Bonkers: case study
Fashion · Influencer marketing
7Creators
1Campaign
The work
We engaged micro to macro fashion influencers, directing them to create content like GRWM and styling videos featuring Bonkers' apparel.
How it ran
- The aim was to promote Bonkers' collection by incorporating them into the influencer's content backed by trendy music to help the content become viral in a rapid pace.
- #bonkerscorner With the goal of showcasing Bonkers' clothing line, we developed a strategy to target and entice buyers.
- The captions included product names for easy searching.
- Posted on the brand's page and tagged, these videos maximized visibility.
Numbers
- 7 creators
Creators
Dr. Aakanksha Singhal93.3K audience
Tarini Shah499K audience
Ritvi Shah315K audience
Teeya65.9K audience
Kamakshi Bhatnagar109K audience
Asfi Javed200K audience
Nandini38.4K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Bonkers?
We engaged micro to macro fashion influencers, directing them to create content like GRWM and styling videos featuring Bonkers' apparel. The work was influencer marketing on Instagram in India.
What were the results of the Bonkers campaign?
Campaign figures on record: 7 creators, 1 campaign.
Which platform and market was the Bonkers campaign for?
Instagram in India.