Amazon: case study

Fashion · TVC & film

1Campaign

The work

Amazon, a global leader in e-commerce, identified a unique challenge within the Indian market.

How it ran

The strategy involved a multi-platform marketing campaign anchored by a 30-second television commercial (TVC) that would resonate with Indian consumers and highlight Amazon Fashion's unique selling propositions (USPs). 1.
Creative Concept The creative concept revolved around "DilBhiKhushDimagBhiKhush" showcasing a range of shoes that cater to diverse consumer tastes and regional preferences across India, thus positioning Amazon Fashion as an inclusive platform. 3.
Storyline The TVC's storyline depicted a man trying on his new shoes and having a conversation with his alter ego who is classy and seems to have better taste in fashion than your regular Indian consumer.
The conversation is regarding how the offline stores don't have the range you might find on Amazon, plus you get a 30-day return if anything goes wrong with your purchase.

What did Dhi & Kin do for Amazon?

Amazon, a global leader in e-commerce, identified a unique challenge within the Indian market. The work was tvc & film on Film in India.

What were the results of the Amazon campaign?

Campaign figures on record: 1 campaign.

Which platform and market was the Amazon campaign for?

Film in India.