Blackberry: case study
Fashion · Influencer marketing · Macro creators
7Creators
1Campaign
The work
#MakeYourMove We launched a campaign to promote Blackberry's latest Tech Pro collection.
How it ran
- With the goal of showcasing Blackberry's new tech pro collection, we startegized to target the modern generation of men.
- We partnered with macro fashion influencers, guiding them to produce content doing store visits.
- They showcased the new collection and highlighted its USPs.
- Each video featured a techno soundtrack to promote the Tech Pro Collection, accompanied by the hashtag #MakeYourMove.
Numbers
- 7 creators
Creators
Anudeep Baidya230K audience
Divyank Dhingra144K audience
Rajeev Rana215K audience
Jatin Khirbat102K audience
Siddhant Santosh Patil292K audience
Himanshu114K audience
Aman Singh Virk303K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Blackberry?
#MakeYourMove We launched a campaign to promote Blackberry's latest Tech Pro collection. The work was influencer marketing on Instagram in India.
What were the results of the Blackberry campaign?
Campaign figures on record: 7 creators, 1 campaign.
Which platform and market was the Blackberry campaign for?
Instagram in India.