Store-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
A store-visit campaign turns a retail launch into content. Creators walk in, film the products, and send their audience to the shelf.
The PUMA example
For PUMA's new collection we arranged store visits for 80 regional creators nationwide. They made short videos and pointed viewers to 16 selected outlets, with a chance to be featured on the brand's website.
The deck reports about 4 million people reached and roughly 50,000 average views per creator.
Why this format works
It is local. A creator in Indore talking about the Indore store is more credible than a national ad.
It gives people a reason to go: a visit, a discount or a chance to be featured.
It creates a lot of real footage that the brand can reuse.
What to plan
A clear route for each creator and each store.
Simple capture guidelines so the footage matches across cities.
One offer that is easy to explain in a caption.
A tracking sheet for posts, stores covered and results.
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