Paytm: case study
Finance · Influencer marketing, Creative services · Micro creators
The brief
#PaytmSummerSpecial: a short, focused campaign to build Paytm's brand presence and drive higher app usage for transactions.
Objective
- Enhance brand presence
- Drive higher app usage for transactions
Strategy
- Partnered with macro and mid-tier influencers
- Provided tailored scripts
- Creators made high-quality videos promoting cashback offers for regular transactions on Paytm
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 5 creators from 59K to 732K followers
Creators
Watch the work
▶ Instagram post
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▶ Instagram post
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
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▶ Instagram reel
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▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Paytm?
#PaytmSummerSpecial: a short, focused campaign to build Paytm's brand presence and drive higher app usage for transactions. The work was influencer marketing and creative services on Instagram in India.
What were the results of the Paytm campaign?
Campaign figures on record: 5 creators, 3 campaigns. 5 creators from 59K to 732K followers.
Which platform and market was the Paytm campaign for?
Instagram, Design in India.