Groww: case study

Finance · Channel management

000+Videos

1Campaign

The work

We don't just produce ads; we create experiences.

Objective

Partnering with diverse creators, we aimed to produce compelling and informative videos to boost audience engagement and increase views & subscribers on the YouTube channel.

How it ran

SEO, AEO & GEO Channel Audit & Strategy We begin by evaluating your channel's current performance and defining clear goals, ensuring every upload serves a purpose.
Optimized Video Content From metadata to thumbnails, we craft compelling titles, descriptions, and visuals that capture viewers and boost click-through rates.
Search-Friendly Tagging Strategic keyword research and targeted tagging place your videos in front of the right audience, driving organic discovery.
1) Content Pillars Research Keeping the brand's objective of making audience aware of stock market updates in mind, we conducted thorough research to identify and curate content pillars effectively.
3) Content Calendar Development Creating a strategic content calendar, we outlined which content to post and when ensuring a well-paced and organized approach.
We planned our calendar accordingly: Educational long-format videos, spanning 5-10 minutes and 10-15 minutes, were posted thrice a week.

Numbers

What did Dhi & Kin do for Groww?

We don't just produce ads; we create experiences. The work was channel management on YouTube in India.

What were the results of the Groww campaign?

Campaign figures on record: 000+ videos, 1 campaign.

Which platform and market was the Groww campaign for?

YouTube in India.