Paisa Bazaar: case study
Finance · Influencer marketing
The brief
#PaisaTalkiesWithMaa: a Mother's Day campaign to boost Paisabazaar's brand visibility around the theme of what mothers teach us about money.
Objective
- Boost brand visibility
- Emphasise the importance of money lessons from mothers
Strategy
- Selected 4 fintech influencers and invited them, with their mothers, to a professional studio shoot
- Each shared stories of how their mothers helped them understand money
- Videos posted collaboratively on both the brand and creators' accounts
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 4 videos delivered in one day; 2.1M views, per the campaign deck
Creators
Watch the work
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for Paisa Bazaar?
#PaisaTalkiesWithMaa: a Mother's Day campaign to boost Paisabazaar's brand visibility around the theme of what mothers teach us about money. The work was influencer marketing on Instagram in India.
What were the results of the Paisa Bazaar campaign?
Campaign figures on record: 4 videos, 2.1M views, 1 day, 1 campaign. 4 videos delivered in one day; 2.1M views, per the campaign deck.
Which platform and market was the Paisa Bazaar campaign for?
Instagram in India.