ICICI Bank: case study
Finance · TVC & film
1Campaign
The work
This timing maximized the campaign's relevance and impact, aligning with a period when the target audience was most receptive to messages of female empowerment.
Objective
- ICICI Bank, one of India's leading private sector banks, sought to create a transformative Television Commercial (TVC) aimed at empowering women to take charge of their financial decisions.
- By doing so, ICICI Bank aimed not only to increase its female customer base but also to contribute to a larger social change, promoting gender equality in financial decision-making.
How it ran
- 1) Target Audience Analysis: The target audience for this campaign was Indian women, particularly those who traditionally defer financial decisions to their spouses.
Watch the work
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Questions
What did Dhi & Kin do for ICICI Bank?
This timing maximized the campaign's relevance and impact, aligning with a period when the target audience was most receptive to messages of female empowerment. The work was tvc & film on Film in India.
What were the results of the ICICI Bank campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the ICICI Bank campaign for?
Film in India.