RSPL: case study
FMCG · Influencer marketing
+9.8%Engagement
2Campaigns
The work
Influencer marketing · Instagram · India
The campaign was executed on Instagram and Youtube.
How it ran
- Xpert Regional YouTube Influencer Marketing Campaign 26.7M+ Views 26.7M+ Views 26.7M+ Views Xpert Regional YouTube Influencer Marketing Campaign 26.7M+ Views 26.7M+ Views 26.7M+ Views.
- Xpert Dishwash introduced a special offer in: Uttar Pradesh, where 5 dishwash bars were available for Rs 30.
- In Maharashtra and Rajasthan, the offer included a free steel scrub with the purchase of a Rs 30 dish wash bar.
- Collaborating with regional creators such as food bloggers, recipe makers, and homemakers, we aimed to reach the target audience in Maharashtra, UP, and Rajasthan.
- ProEase wanted to promote its products, ProEase Go Excel and ProEase Ultra in Nepal.
- So, we initiated an influencer marketing campaign on Instagram.
Numbers
- +9.8% engagement
Influencer marketing · YouTube · India
The campaign was executed on Instagram and Youtube.
How it ran
- Xpert Regional YouTube Influencer Marketing Campaign 26.7M+ Views 26.7M+ Views 26.7M+ Views Xpert Regional YouTube Influencer Marketing Campaign 26.7M+ Views 26.7M+ Views 26.7M+ Views.
- Xpert Dishwash introduced a special offer in: Uttar Pradesh, where 5 dishwash bars were available for Rs 30.
- In Maharashtra and Rajasthan, the offer included a free steel scrub with the purchase of a Rs 30 dish wash bar.
- Collaborating with regional creators such as food bloggers, recipe makers, and homemakers, we aimed to reach the target audience in Maharashtra, UP, and Rajasthan.
- ProEase wanted to promote its products, ProEase Go Excel and ProEase Ultra in Nepal.
- So, we initiated an influencer marketing campaign on Instagram.
Numbers
- +9.8% engagement
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for RSPL?
The campaign was executed on Instagram and Youtube. The work was influencer marketing on Instagram in India.
What were the results of the RSPL campaign?
Campaign figures on record: +9.8% engagement, 2 campaigns.
Which platform and market was the RSPL campaign for?
Instagram, YouTube in India.