Saffola: case study
FMCG · Influencer marketing · Micro / Macro creators
The brief
Raise awareness of Saffola Munchiez Chips and introduce the product to a broader audience.
Objective
- Create awareness of Saffola Munchiez Chips
- Create buzz about the newly launched product
Strategy
- Targeted people who crave munchies but are also health-conscious
- Personalised scripts, with creators featuring the chips in dedicated or integrated videos
- Executed with 60 micro and macro influencers across fashion, lifestyle, fitness and more
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 58 videos delivered in 4 days; 30M views achieved, per the campaign deck
Creators
Watch the work
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▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Saffola?
Raise awareness of Saffola Munchiez Chips and introduce the product to a broader audience. The work was influencer marketing on Instagram in India.
What were the results of the Saffola campaign?
Campaign figures on record: 58 videos, 30M views, 4 days, 60 creators. 58 videos delivered over 4 days; 30M views achieved, per the campaign deck.
Which platform and market was the Saffola campaign for?
Instagram in India.