Casio: case study

Electronics · Influencer marketing, Creative services · Micro creators

1Creators

2Campaigns

The work

Creative services · Design · India

After understanding the brand's objective, we teamed up with influencers to collaborate with Casio for its products Assigning influencers with products and describing them the brief of how to shoot and implement the process for the campaign.

How it ran

We collected all the data and post produced it into videos - adding music and effects to make it attractive for the viewers.
54.1 M Objective VIDEO EDITING CASE STUDY Strategy & Execution Dhi & Kin teamed up with some influencers to create videos for the brand and it's products showcasing features & design.
To provide Casio with videos, shot and edited by the team and hired influencers of Vidzy Total no.of Eyeballs Platforms Total videos Influencers Video Editing Case Study Dhi & Kin teamed up with some influencers to create videos for the brand and it's products showcasing features & design.
Influencers Total videos 54.1 M Total no.of Eyeballs Platforms Portrait Frame Thin with Rounded Corners Portrait Frame Thin with Rounded Corners Portrait Frame Thin with Rounded Corners Portrait Frame Thin with Rounded Corners.

Influencer marketing · Instagram · India

The campaign was executed where 60% of the influencers were instructed to create generic videos featuring the watches from their home setups.

How it ran

Casio's Awareness Campaign For Watches 37.5M + views Casio's Awareness Campaign For Watches 37.5M + views.
As part of this partnership, we successfully executed multiple campaigns featuring a diverse group of creators, all in strict compliance with the provided guidelines.
Brand Brief Brand Requirements: Influencer Marketing to promote EOSS for Casio watches Product Feature to be highlighted in videos: Casio watches- G-Shock, Vintage, Edifice Target Group Age: 18-35 Target Audience: Tier 1, NCCS A1 to NCCS B1 consumer categories Category of Influencers: Fashion & Lifestyle Brand Brief Brand Requirements: Influencer Marketing to promote EOSS for Casio watches Product Feature to be highlighted in videos: Casio watches- G-Shock, Vintage, Edifice Target Group Age: 18-35 Target Audience: Tier 1, NCCS A1 to NCCS B1 consumer categories Category of Influencers: Fashion & Lifestyle.
EOSS Aligned with the brand's objective we strategized the campaign targeting the fashion-forward youth.
The remaining 40% of the influencers were sent to visit stores in Gurgaon, Lajpat, Bangalore, Kerala, and Noida.
#CasioKeyboard We launched a promotional campaign for the range of Casio tone keyboards Our goal was to generate buzz about the Casio tone keyboard and target a larger audience.

Numbers