Dyson: case study

Electronics · Influencer marketing · India and UAE

+9.4%Engagement

5Creators

1Campaign

The work

The campaign was executed with lifestyle influencers.

How it ran

Aligned with the brand's goal of promoting Dyson Zone™️ air-purifying headphones, we strategized to highlight its USP's.
This was a barter Collabration with micro-influencers and paid Collabration with macro Influencers.

Numbers

Creators

Maila14.9k audience

DANNY ARIDI64.8K audience

JUNAYNAH EL GUTHMY27.6k audience

Saleh Al Braik72.5k audience

hoodjabi150k audience

What did Dhi & Kin do for Dyson?

The campaign was executed with lifestyle influencers. The work was influencer marketing on Instagram in UAE.

What were the results of the Dyson campaign?

Campaign figures on record: +9.4% engagement, 5 creators, 1 campaign.

Which platform and market was the Dyson campaign for?

Instagram in UAE.