Philips: case study
Electronics · Influencer marketing · Micro / Macro creators
The brief
Two Philips campaigns: #BaalonSeJalao for the hair straightener and #IsseyNahiKatega for the BT 1000 trimmer.
Objective
- Raise awareness of the hair straightener among young women
- Promote the BT 1000 trimmer to young men
Strategy
- #BaalonSeJalao addressed fear of heat damage by leaning on the product's hair-safety USP
- 20 micro and macro influencers showed the USP in daily routines
- #IsseyNahiKatega showcased the trimmer's features in grooming routines
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 20+ videos delivered in the first week; 1M+ views achieved, per the campaign deck
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Philips?
Two Philips campaigns: #BaalonSeJalao for the hair straightener and #IsseyNahiKatega for the BT 1000 trimmer. The work was influencer marketing on Instagram in India.
What were the results of the Philips campaign?
Campaign figures on record: 20 creators, 20+ videos, 1M+ views, 2 campaigns. #IsseyNahiKatega: 1M+ views on the campaign videos, per the campaign deck.
Which platform and market was the Philips campaign for?
Instagram in India.