Epson: case study
Electronics · TVC & film
1Campaign
The work
The campaign's primary goal was to elevate brand awareness and establish a heartfelt connection between Epson and the Diwali festival, a time of celebration, light, and joy in many communities.
How it ran
- 2)Tone and Messaging: The tone was warm, inviting, and celebratory, reflecting the spirit of Diwali.
- The messaging focused on family, joy, and the role of technology in bringing people closer during the festivities. 3)Storyline: The storyline focuses on a protagonist who is an office boy, the protagonist is struggling with the cost of daily printouts for her daughter's school work.
- Sadly, he's unable to afford a printer of his own so he relies on an office executive to take the printouts for him from the office printer.
- However, on the day of Diwali, he's in for a surprise, all the employees and the boss got him an Epson Printer as a Diwali gift.
- Converting the message “Sharing Waali Diwali”.
Watch the work
Related case studies
Questions
What did Dhi & Kin do for Epson?
The campaign's primary goal was to elevate brand awareness and establish a heartfelt connection between Epson and the Diwali festival, a time of celebration, light, and joy in many communities. The work was tvc & film on Film in India.
What were the results of the Epson campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Epson campaign for?
Film in India.