Lenovo: case study
Electronics · TVC & film
1Campaign
The work
Lenovo, a renowned global technology company, sought to launch an impactful television commercial (TVC) for their product, the Lenovo Yoga 720, in the Indian market.
How it ran
- 1) Target Audience Analysis: The target audience was identified as the Indian middle class, particularly families in smaller towns and cities.
- The campaign was tailored to appeal to their values, dreams, and the emotional dynamics within a typical Indian family.
- 2)Creative Concept: The creative concept revolved around a relatable Indian middle-class family from a small town.
- The storyline was centred on the daughter's unconventional dream of becoming an astronaut, a career path less trodden and highly aspirational.
- This concept was chosen to strike a chord with the audience's aspirations and the familial support system that plays a crucial role in realizing such dreams.
- 4)Storyline: The storyline depicts a typical small-town Indian family, where success is traditionally measured by moving to bigger cities.
Watch the work
Related case studies
Questions
What did Dhi & Kin do for Lenovo?
Lenovo, a renowned global technology company, sought to launch an impactful television commercial (TVC) for their product, the Lenovo Yoga 720, in the Indian market. The work was tvc & film on Film in India.
What were the results of the Lenovo campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Lenovo campaign for?
Film in India.