Fastrack: case study

Electronics · Influencer marketing · Macro creators

7Creators

1Campaign

The work

The campaign was executed in partnership with 15 macro- mid-tier- mega-level influencers of the infotainment category.

How it ran

#BadAdviceClub We initiated the campaign on Friendship Day to raise awareness about the brand.
The aim was to celebrate friendship day and subtly promote Fastrack's smartwatches #BadAdviceClub We initiated the campaign on Friendship Day to raise awareness about the brand.
#BadAdviceClub Keeping in mind the objective of the brand we planned on creating humorous content that portrayed someone giving funny but not-so-good advice to a friend featuring Fastrack smartwatches.
At the end of the video, viewers were invited to comment on bad advice given by a friend encouraging engagement.
#WhoIsKaantaSingh We planned a humor-infused video campaign for wide audience engagement.
Utilized a fictional character "Kaanta Singh" to humorously emphasize the value of time.

Numbers

7 creators

Creators

Dolly Singh1.6M audience

Ranvir Narula115K audience

Chetan Goel181K audience

Dhiraj Sanap639K audience

Saloni Gaur1.3M audience

Aaorn Arjun Koul352K audience

Taran Singh312K audience

Watch the work

▶ Instagram post

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Questions

What did Dhi & Kin do for Fastrack?

The campaign was executed in partnership with 15 macro- mid-tier- mega-level influencers of the infotainment category. The work was influencer marketing on Instagram in India.

What were the results of the Fastrack campaign?

Campaign figures on record: 7 creators, 1 campaign.

Which platform and market was the Fastrack campaign for?

Instagram in India.

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