Oppo: case study
Electronics · Influencer marketing · Mega creators
10MViews
+2.77%Engagement
75Creators
1Campaign
The work
We introduced the #FlauntYourBest Dance Challenge, offering a shot at winning cool prizes: a signed jacket from Varun Dhawan, an OPPO F21 Pro phone, or a chance to be in the next campaign.
Objective
- CampaignOverview #FlauntYourMove We initiated a campaign to raise awareness about the launch of the new F21 Pro Series phone.
How it ran
- #FlauntYourMove OPPO intends to develop a lively and engaging campaign, aiming to boost brand visibility.
- #BestFlipPhone We identified that Oppo focused on targeting the audience with its portable design and stylish appearance.
- Our approach involved producing top-notch videos where influencers showcased the features of the Oppo Find N2 Flip in the content.
Numbers
- 10M views
- +2.77% engagement
- 75 creators
Watch the work
▶ Instagram reel
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▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Oppo?
We introduced the #FlauntYourBest Dance Challenge, offering a shot at winning cool prizes: a signed jacket from Varun Dhawan, an OPPO F21 Pro phone, or a chance to be in the next campaign. The work was influencer marketing on Instagram in India.
What were the results of the Oppo campaign?
Campaign figures on record: 10M views, +2.77% engagement, 75 creators, 1 campaign.
Which platform and market was the Oppo campaign for?
Instagram in India.