Samsung: case study
Electronics · Influencer marketing
The brief
Samsung launched the S23 series and held an event in Bangalore. We ran an influencer campaign to build awareness of both the event and the new Samsung S23 FE.
Objective
- Raise awareness of the S23 launch event
- Encourage purchase among young, technology-following audiences
Strategy
- Targeted young audiences who follow the latest technology trends
- Influencers attended the event and documented the experience in videos and static posts
- Creators were given different concept ideas for documenting the event
- Executed with fashion and lifestyle influencers to reach the intended audience
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 15 posts delivered; the campaign deck reports a 9.2% increase in engagement
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram post
▶ Instagram reel
▶ Instagram post
▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for Samsung?
Samsung launched the S23 series and held an event in Bangalore. We ran an influencer campaign to build awareness of both the event and the new Samsung S23 FE. The work was influencer marketing on Instagram in India.
What were the results of the Samsung campaign?
Campaign figures on record: 15 posts, +9.2% engagement, 2 campaigns. 15 posts delivered; the campaign deck reports a 9.2% increase in engagement.
Which platform and market was the Samsung campaign for?
Instagram in India.