Re'equil: case study
Skincare · Influencer marketing · Micro / Mega creators
The brief
Two campaigns for Re'equil: product promotion for O Free Sunscreen, and a celebration of the brand's 5 years.
Objective
- Enhance awareness of O Free Sunscreen
- Celebrate 5 years of Re'equil and promote the Buy 2 Get 1 Free offer
Strategy
- Concept notes and different scripts for influencers
- O Free: three creators did single stories and four did stories plus Reels
- 5 Years: customised scripts to seven influencers
- Both executed with seven beauty, fashion and skincare creators from micro to mega tier
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- O Free Sunscreen: 7 creators, about 1M views and 8% engagement, per the campaign deck
- 5 Years of Re'equil: 7 creators, 2.3M views, per the campaign deck
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram post
▶ Instagram reel
▶ Instagram post
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Re'equil?
Two campaigns for Re'equil: product promotion for O Free Sunscreen, and a celebration of the brand's 5 years. The work was influencer marketing on Instagram in India.
What were the results of the Re'equil campaign?
Campaign figures on record: 7 creators, 8% engagement, 2.3M views, 2 campaigns. O Free Sunscreen: 7 creators, about 1M views and 8% engagement, per the campaign deck.
Which platform and market was the Re'equil campaign for?
Instagram, YouTube in India.