PC Jeweller: case study
Jewellery · Influencer marketing · Micro / Macro creators
The brief
A campaign to showcase PC Jeweller's diamond collection through branded image and video content.
Objective
- Create content that highlights the beauty of the jewellery
Strategy
- Content featuring unique sets, such as silver diamond sunglasses, earrings and rings
- Influencers produced videos and accompanying images
- Content posted exclusively on the brand's official page
- Executed with five micro and macro influencers in the fashion and lifestyle niche
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 5 creators over 2 months; 2.8M views achieved, per the campaign deck
Creators
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for PC Jeweller?
A campaign to showcase PC Jeweller's diamond collection through branded image and video content. The work was influencer marketing on Instagram in India.
What were the results of the PC Jeweller campaign?
Campaign figures on record: 5 creators, 2 months, 2.8M views, 1 campaign. 2.8M views achieved, per the campaign deck.
Which platform and market was the PC Jeweller campaign for?
Instagram in India.