Tanishq: case study
Jewellery · Influencer marketing · Macro / Mega creators
The brief
#AlekhyaByTanishq: a Diwali campaign for the new Alekhya collection to enhance brand visibility, engagement and sales.
Objective
- Enhance visibility, engagement and sales for the Diwali collection
Strategy
- Integrated Tanishq jewellery with Diwali festivities
- Influencers showed the collection in videos and posts, sharing their #PehliDiwali stories
- Audiences were encouraged to share their own stories
- Executed with four macro and mega fashion and lifestyle creators
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 6 posts delivered in 5 days; the campaign deck reports 9% engagement
Creators
Watch the work
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Tanishq?
#AlekhyaByTanishq: a Diwali campaign for the new Alekhya collection to enhance brand visibility, engagement and sales. The work was influencer marketing on Instagram in India.
What were the results of the Tanishq campaign?
Campaign figures on record: 6 posts, 9% engagement, 5 days, 1 campaign. 6 posts delivered in 5 days; the campaign deck reports 9% engagement.
Which platform and market was the Tanishq campaign for?
Instagram in India.