GIVA: case study
Jewellery · Influencer marketing
8Videos
7Creators
1Campaign
The work
We aimed to reach audiences by showcasing the product's appearance and sentimental value #TiesOfLove We launched a Rakshabandhan awareness campaign to promote the new Rakhi by GIVA.
How it ran
- In a short span, we successfully produced over 8 videos featuring a wide range of content creators.
- #TiesOfLove We launched a Rakshabandhan awareness campaign to promote the new Rakhi by GIVA.
- #TiesOfLove To highlight sibling bonds during Raksha Bandhan, we crafted a narrative around gifting rakhis and jewellery, amplifying the occasion's significance.
Numbers
- 8 videos
- 7 creators
Creators
Plallavi33.1K audience
Tishaaa19.2K audience
Cipia Artul88.2K audience
Shivani Tripathi10K audience
SreejitaDe1.1M audience
Pooja A Gor1.1M audience
Vaishnavi Andhale235K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for GIVA?
We aimed to reach audiences by showcasing the product's appearance and sentimental value #TiesOfLove We launched a Rakshabandhan awareness campaign to promote the new Rakhi by GIVA. The work was influencer marketing on Instagram in India.
What were the results of the GIVA campaign?
Campaign figures on record: 8 videos, 7 creators, 1 campaign.
Which platform and market was the GIVA campaign for?
Instagram in India.