WellBeing: case study
Healthcare · UGC production
+9%Engagement
7Creators
1Campaign
The work
We initiated a unique campaign promoting Well Being's diverse products, including : Hair Fall Control Melts Superfood Plant Protein Healthy Gut Melts, Daily Fiber Probiotic+Prebiotic Effervescent Tablets.
How it ran
- Well Being Nutrition's UGC Campaign Boosts Conversion by 11% Well Being Nutrition's UGC Campaign Boosts Conversion by 11%.
- Curation We'll create a content strategy on content pillars identified through trend analysis for utility on multiple platforms.
- To align with the brand's goals, we crafted videos highlighting product USPs.
- We shortlisted creators from the Lifestyle, Beauty, Mom, Fitness, and Nutritionist categories and allotted them different products that match the niche of the creator.
- Our in-house team then edited these videos and final videos were delivered.
Numbers
- +9% engagement
- 7 creators
Creators
TANUSH SETHI99.5.K audience
Angelica3.9K audience
Kishveen Kaur Sidana16.1K audience
Arpita Kathuria93.7K audience
Parth Budhiraja13.3k audience
ASFI JAVED200K audience
TARUN SHARMA114K audience
Watch the work
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Questions
What did Dhi & Kin do for WellBeing?
We initiated a unique campaign promoting Well Being's diverse products, including : Hair Fall Control Melts Superfood Plant Protein Healthy Gut Melts, Daily Fiber Probiotic+Prebiotic Effervescent Tablets. The work was ugc production on Paid social in India.
What were the results of the WellBeing campaign?
Campaign figures on record: +9% engagement, 7 creators, 1 campaign.
Which platform and market was the WellBeing campaign for?
Paid social in India.