Apollo: case study

Healthcare · Influencer marketing · Micro / Macro / Mega creators

The work

This initiative aimed to encourage people to explore Apollo's new healthcare plan strongly urging viewers to prioritize well-being, endorsing Apollo's tailored healthcare plans.

• #WorldHealthDay We launched a campaign to introduce Apollo Healthcare's Personalized Plan through influential figures, aligning with Apollo's goals.
• They emphasized the importance of wellness, empowering individuals to take control of their health under the theme 'BeProHealth.' And further motivate individuals to proactively manage their health and inspire them to consider undergoing the personalized health checkup.
• #WorldHealthDay We curated a strategic collaboration between Apollo and three influencers.
• Catering to micro fitness, macro women empowerment, and mega comedy influencers to reach diverse audience.
• Along with creating engaging videos aligning with World Health Day, they also promoted Apollo's personalized health plans, emphasizing well-being under the #WorldHealthDay.
• #BeProHealth This campaign was an extension of the World Health Day campaign.

• 30 videos
• 7 creators

Watch the work

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