Navneet: case study
Publishing · Influencer marketing
1.2%CTR
1Campaign
The work
We partnered with creators to produce engaging, user-generated content showcasing the used case scenarios.
How it ran
- Boosted Navneet's visibility via UGC, Video Production, and Meme Marketing Boosted Navneet's visibility via UGC, Video Production, and Meme Marketing.
- We aimed to engage the audience and enhance awareness.
- We strategized the campaign in line with the brand's objective of raising awareness about Navneet Book Publication.
- Our idea was to showcase Navneet Education as a teacher, emphasizing that its books make learning easy for students.
- We provided a roster of creators, from which two were chosen who created videos in English and Marathi respectively.
- They ensured perfection in editing, subtitles, and video thumbnails.
Numbers
- 1.2% ctr
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelNavneet▶Instagram reel 6
Navneet▶Instagram reel 7
Navneet▶Instagram reel 8
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Questions
What did Dhi & Kin do for Navneet?
We partnered with creators to produce engaging, user-generated content showcasing the used case scenarios. The work was influencer marketing on Instagram in India.
What were the results of the Navneet campaign?
Campaign figures on record: 1.2% ctr, 1 campaign.
Which platform and market was the Navneet campaign for?
Instagram in India.