Nutella: case study
FMCG · Influencer marketing
+9%Engagement
7Creators
1Campaign
The work
The campaign was executed with Home Decor creators to target a specific audience and it revolved around the hashtags #NutellaJarDIY and #NutellaWaliDiwali.
How it ran
- #NutellaJarDIY Nutella aimed to boost brand visibility effortlessly by promoting sustainability and the ability to reuse their jars.
- #NutellaJarDIY With the goal of promoting sustainability alongside Nutella, we strategized the campaign.
Numbers
- +9% engagement
- 7 creators
Creators
Mansi Rajani296K audience
Siddhant Verma70.6K audience
Varsha Lalwani149K audience
Tejaswini Hanumanth59.3K audience
Sushmita146K audience
Sonakshi Awana310K audience
Meenakshi Singh243K audience
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Nutella?
The campaign was executed with Home Decor creators to target a specific audience and it revolved around the hashtags #NutellaJarDIY and #NutellaWaliDiwali. The work was influencer marketing on Instagram in India.
What were the results of the Nutella campaign?
Campaign figures on record: +9% engagement, 7 creators, 1 campaign.
Which platform and market was the Nutella campaign for?
Instagram in India.